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If you are selling your property for $200,000, the typical real estate agency commission will cost you between $10,000 and $12,000. And many sellers are happy to pay that. After all, a real estate transaction can be a very complicated matter. There are myriad avenues for things to go awry. A lot of expertise is required to manage the sale from start to a successful finish.
A good real estate agent, or broker, wears many hats. By the very nature of the job, she must have solid competence in such varied fields as property valuation and appraisal, marketing (including the burgeoning field of social media), contract law and regulatory conformance, fair housing, financing, building inspections, negotiations, risk avoidance, and much more. There's a lot to the job.
But $12,000 is a lot of money, and it can go up from there, depending on the price of your property. Frankly, some people don't need the services of a real estate agency. Or, they need only certain of the skills involved in the transaction. A seller may be a banker; that seller probably doesn't need help with the banking aspect of things. An marketing executive doesn't need help with advertising and marketing -- except maybe some help paying for it! A small business owner -- accustomed as he is to wearing many hats also -- might not need assistance with negotiations, or risk avoidance, or marketing.
FSBOMarketingServices.com is a website designed to let sellers pick and choose what real estate services they may need, or may want. Within the real estate industry, the expression for this concept is "unbundled services." The real estate business has a pretty stable business model. It's been around a long while. That said, there are tremendous opportunities in the field to create innovative and exciting new practices and ways to make sales happen.
On this site, you'll find a wide variety of resources to help you sell your property on your own.